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alex gage optometrist newsAlex Gage goes green to support Broomhill FestivalA Sheffield Optometrist has entered into the green spirit of the 2010 Broomhill Festival with a charity window display. Alex Gage’s Broomhill practice is encouraging passers-by to go green whilst benefitting Vision Aid Overseas with a request that they donate unwanted spectacles to the Crookes Road practice. Alex Gage Optical assistants Cath Taylor and Jo Sawyer have created a fun and eye catching window display featuring the legendary ‘Mr. P.’ to help communicate their appeal. Cath elaborates about the choice of window display; “We have always collected spectacles for recycling by Vision Aid Overseas and when we learnt that the theme of the window display competition of this year’s festival was ‘Going Green’, we thought that it would be a good idea to promote recycling of a very beneficial kind.” Vision Aid Overseas is an international charity dedicated to transforming access to eyecare services in developing countries by establishing Vision Centres, training healthcare workers and utilising the expertise of volunteers to undertake outreach programmes in areas away from existing facilities. The 36th Broomhill Festival runs from 11th to 20th June and features events and activities for all ages from concerts, talks and an art exhibition to five-a-side football, a family fun day, a garden party and lots more. For more information and ticket sales call 0114 2663613. Proceeds from the festival benefits local charities including The Lainey K Foundation, Trinity Day Care Trust and Ben’s Place.
Alex Gage supports national Vision Matters initiative A Sheffield optometrist is lending his support to a nationwide initiative to promote the importance of eye health and regular sight tests next month. Independent optometrist Alex Gage will be raising awareness of National Eye Health Week (14 – 20 June) by displaying posters at both its Broomhill and Woodseats practices and by encouraging people to think about eye health with a simple quiz.
For the first time the UK eye care sector is joining forces with charities and healthcare professionals to promote the importance of eye health and the need for regular sight tests for all. Alex explains why he is delighted to help to promote the week; “1.8 million people in the UK are living with sight loss. For 53% of these, a simple sight test and new spectacles could really help. Sight tests are free for many people including children under 16, children under 19 in full time education, people over 60, those diagnosed with diabetes and glaucoma and people on income support so we would encourage people to pop in to either Crookes Road in Broomhill or Chesterfield Road in Woodseats to find out more.” The theme of the awareness week is Vision Matters and you can find more information about how to look after your eyes at www.visionmatters.org.uk. Alex Gage Family Optometrist provides a warm welcome and affordable vision services for the whole family. Its two practices are run by Alex, his wife Sarah and a team of experienced optometric and dispensing staff who provide free advice and an extensive range of optical services including eye tests, contact lens fitting, sports vision screening, diabetic screening and fundus photography.
Sheffield optometrist offers revolutionary treatment for myopia A Sheffield optometrist has become one of only a handful of eye care professionals in the North of England to offer a revolutionary, non surgical treatment for short sightedness (myopia). Independent optometrist Alex Gage is the first in South Yorkshire to offer the i-GO ortho-k (overnight vision correction) night time contact lens at his practices in Woodseats and Broomhill, Sheffield. Whilst many of us may not have heard of Ortho-k (Orthokeratology) before, it has been around since the 1960s and has recently been perfected by i-GO so that patients can enjoy freedom from daytime contact lenses or glasses simply and without the need for surgery. The i-GO lens is worn overnight and acts like a dental brace that gently reshapes your eyes whilst you sleep and creates a temporary new structure to the cornea that means that you can read without glasses or contact lenses for up to 24 hours. Alex Gage is delighted that he can now offer this service to his clients; “Myopia affects half of the population and any clinically proven, non surgical intervention that can improve the lives of people affected has to be explored. In addition, latest ongoing research from America* indicates that overnight vision correction lenses can slow or even halt the development of short-sightedness in children.” Alex’s wife, Sarah, also an optometrist and partner in the business, has been wearing the i-GO overnight lenses since before Christmas and said; “I have been amazed by the freedom that the lenses have given me and how easy they are to use. I used to wear daily contact lenses and sometimes found that my eyes felt tired, so it’s very liberating to be able to read easily without lenses.” To find out how i-GO Overnight Vision Correction contact lenses work and to see if you are suitable to benefit from this groundbreaking new treatment, call either Woodseats (0114) 274 8582 or Broomhill (0114) 266 7066 practice.
Alex Gage launches sight saving initiative Ignorance may be bliss, but it could leave you blind! Local optician Alex Gage aims to raise awareness of glaucoma*, one of the UK’s leading causes of preventable blindness, with a new sight-saving initiative. The ‘Know your Risks’ initiative – launched to mark World Glaucoma Day (12 March 2010) – is designed to educate people about the condition, which threatens the sight of half a million people in England and Wales alone**. “Glaucoma is a devastating eye condition” explains Alex Gage of Alex Gage Family Optometrist “you can lose 40 per cent of your vision without even realising there is anything wrong!” The condition slowly erodes your peripheral vision before attacking your central detailed vision. At the outset you won’t notice a change in your ability to see as your eyes can work together to trick your brain into thinking you can see clearly but your sight is gradually deteriorating. National sight charity, the Eyecare Trust*** estimates as many as 250,000 Britons are living with the condition without knowing – despite the fact that glaucoma can be diagnosed during a routine eye examination. Damage caused by glaucoma cannot be recovered – worrying news for all drivers who by law must have visual fields of 120°+. Motorists who unwittingly drive around with the condition are also five-times more likely to be involved in a serious road traffic accident****. While anyone can develop glaucoma, the ‘Know Your Risks’ initiative aims to highlight those who are most at risk. High-risk groups include: people aged 40+; those with a family history of glaucoma; diabetics and people of African-Caribbean origin. Click here for the Know your Risks questionnaire. To assess your chances of developing the condition Alex Gage is inviting everyone to take a simple test to discover whether they have a high, moderate, or low risk of developing glaucoma. Anyone at high risk of the disease is then being urged to take URGENT action to prevent needless sight loss and the inevitable impact this can have on your quality of life. Alex explains: “Early detection of the condition through routine sight testing is vital for the successful treatment of glaucoma which, when caught early, can often be easily managed using eye drops or in certain cases laser treatment. Unfortunately all too often we see patients who have put off having a sight test until the condition is advanced and it’s too late to save loss of vision.”
Everyone should have a routine eye examination once every two years and those who are most at risk of glaucoma (for example people aged 40+ with a family history of the condition or with ocular hypertension) are entitled to annual eye examinations paid for by the NHS. The free ‘Know Your Risks’ test, fact sheets plus general advice and information about diagnosis and treatment of glaucoma is available from Alex Gage at 857 Woodseats Road, Chesterfield and 4 Crookes Road, Broomhill. *Glaucoma is a name given to a group of eye conditions that affect the optic nerve and disturb peripheral vision. The condition accounts for around 15 per cent of all blind registrations in England and Wales. **Two hundred and fifty million people in England and Wales have been diagnosed with glaucoma and a further quarter of a million are estimated to be living with an undetected form of the condition. ***The Eyecare Trust is a registered charity that exists to raise awareness of all aspects of eye health and the importance of regular sight testing. ****Roadmap to driving wellness, American Society on Aging, 2006.
Alex Gage only sports vision practice in the north of England to reach national final A Sheffield Optometrist is celebrating after being short-listed for a national award. Alex Gage’s sports vision business, 2012 Sports Vision (Yorkshire) Ltd, has reached the final four of the prestigious Optician Magazine Award to find the best Sports Vision Practice in the country. Alex, who runs his sports vision business from his Broomhill practice in Crookes Road, had to demonstrate his commitment to, and expertise in, all elements of sports vision including dispensing, communication and making sports eyewear accessible to all in his nomination. Alex is delighted with the news; “2012 Sports Vision is a young, small yet dynamic company, but it has set its sights high and the shortlist success demonstrates that we can compete with larger sports vision practices throughout the country. With the 2012 Olympics coming to London and the regions, the spotlight on Sheffield and sport is going to be bigger than ever before so it’s really satisfying that 2012 Sports Vision has received such a vote of confidence at this early stage.” 2012 Sports Vision is the only sports vision practice in the North of England to have been short-listed for the prestigious award and the judges said that they had received a large number of high quality entries for this year’s competition. The winners will be announced at a Gala Dinner at The London Hilton Park Lane on 17th April.
Alex Gage offers schools talks A Sheffield family optometrist is supporting this year’s National Eye Week (9th to 16th November) by offering free talks to primary schools. Organised by the Eyecare Trust to raise awareness of vision issues, the theme of this year’s campaign is how a healthy lifestyle is linked to healthy vision and Alex Gage is helping to spread the word by offering talks to primary school children in the Sheffield area. Alex explained the importance of the initiative: “The Eyecare Trust has produced a great resource pack that has been specifically designed for Key Stage One and Two pupils that gives key messages in a fun and interactive way - the response from the children is great.” If you would like more information about Alex’s schools talks, call him at his Woodseats practice on 0114 274 8582.
Alex Gage joins global fundraising effort Sheffield optometrist Alex Gage is lending his support to a global event to raise vital funds for eyecare services. The World Sight Day Challenge 2009 campaign has been launched by Vision Aid Overseas in conjunction with global charity Optometry Giving Sight to raise funds to help prevent blindness and impaired vision due to uncorrected refractive error. World Sight Day takes place on 8th October, but Alex will be asking patients at his Broomhill and Woodseats practices to donate just £1 throughout the month of October. Alex explained the importance of the initiative: “670 million people around the world are blind or visually impaired simply because they do not have access to an eye examination and a pair of glasses due to a lack of trained eye care professionals. Optometry Giving Sight supports programs that offer eye exams and glasses in countries with little or no access to them and helps to establish the infrastructure required for sustainable, quality vision care.” Alex and his team are hoping that they will raise over £250 for the charity.
Alex Gage to help Special Olympics - CHECK OUT THIS FOOTAGE The Special Olympics is approaching and Sheffield Optometrist Alex Gage is throwing his support behind the Special Olympics Opening Eyes programme by offering free eye tests to the athletes taking part. Alex Gage said: “It doesn’t matter what your abilities are, from an amateur who plays for a fun, to a full-time professional athlete; regular eye exams are essential for safety as well as performance. “It’s more than that though. The Special Olympics Opening Eyes program is about improving people’s general health. There are a range of disorders and illnesses that can be diagnosed from an eye examination, and to get the message out to such a massive group of people in one go is important” Alex is volunteering at the games by giving free eye exams and advice to any one of the 2,700 athletes taking part. Mr Gage said: “The Opening Eyes programme is all about talking to people and letting them know the value of looking after your eyes.” The Special Olympics GB National Summer Games will be held in Leicester between the 25th and 31st July 2009. Over 2,700 athletes will be taking part along with 1,200 coaches and 1,500 volunteers. Alex Gage has a particular interest in enhanced eye testing for sportspeople too. He has a diploma in sports vision and runs a specialist Sports Vision facility from his practice on Crookes Road in Sheffield. He is also heavily involved with Vision 2012, a scheme aimed at improving sports performance. Mr Gage said: “A typical eye exam is great for ensuring you are comfortable in day-to-day life, it is also essential for maintaining good health. It doesn't test every single vision skill though; sports vision testing is more extensive, it looks at how you use your vision whilst in motion. For people who take sport seriously, they could improve their performance by having a more advanced eye test.” “Sports testing looks at things like depth perception, tracking skills and peripheral vision. Vision skills are important in sports performance, whether you are a runner, a tennis player or a javelin thrower, having good eye sight can help improve performance.”
Sheffield Optometrist participates in local schools initiative A Sheffield Optometrist is taking part in a nationwide initiative to educate children about vision. Alex Gage is offering local schools a free interactive session comprising role play, optical illusion, games, quizzes and worksheets to educate them about the importance of their sight. The Schools Information pack is the brainchild of the The Sight Care Group, a not for profit organisation that provides business, product and marketing support for independent optometrist practices. Alex Gage, who owns practices in Broomhill and Woodseats, is one of only a few Sight Care members in South Yorkshire. Alex Gage is thrilled to have the opportunity to educate children about their eyes and commented; “I recently visited Nook Lane Junior School in Stannington and the session was very well received.” Class teacher Fiona Murphy agreed; “The children were fascinated and enjoyed the session very much.” For more information, or to register an interest on behalf of your school, please contact Alex Gage on 0114 274 8582.
Summer warning for sports enthusiasts As the Met. Office advises that we can expect a good summer, sports fanatics are being warned that it’s not just the heat that they will have to contend with this summer. Sheffield optometrist, Alex Gage is warning people who play sport outside that over-exposure to sunlight can have an adverse effect on their performance. Alex Gage said: “Obviously, warm weather can cause dehydration and people need to replace fluids and try to stay cool, but sunlight is another factor too. “People need to make sure they are protecting their eyes whilst playing sport outside. Exposure to sunlight can cause problems with focussing and perceiving distance. Also, if you have to squint to see what you are doing, then you are not getting the full use of your peripheral vision; this is another factor that affects performance. “From a health and safety perspective, failing to protect the eyes from the Sun’s harmful UV rays can also cause long-term damage that won’t just affect sports performance, it will affect people’s day-to-day lives too.” Alex Gage is one of a handful of optometrists with a diploma in Sports Vision, and stocks a wide range of sunglasses specifically designed for people playing outdoor sport at his practices in Woodseats and Broomhill. Alex Gage is also one of a small number of optometrists who offer a specialised eye exam for people who play sport: Alex Gage said: “A typical eye exam doesn't test every single vision skill; sports vision testing is much more extensive. This is because it evaluates how you use your vision while moving around and interacting with other objects and players. “The test assesses things like depth perception, tracking skills and peripheral vision. Vision skills are often overlooked, but are fundamentally important in sports performance, whether you play golf, football, volleyball, basketball or racket sports; a thorough sports vision eye exam can do wonders for your performance.” Alex Gage has set a Sports Vision business at his Broomhill practice. Called 2012 Vision, it offers a range of services and products to athletes, amateur and professional sports people to improve their performance by enhancing their vision skills.
Unseasonably good weather sparks warning from Sheffield optometrist Summer is fast approaching and April 2009 was one of the hottest Aprils on record. There is no time for April fools though, as one Sheffield Optometrist warns it is time to get serious about the sun. May is Sunsmart month. Organised by Cancer Research UK, Sunsmart is awareness campaign that warns people about the dangers of over-exposure to the sun and aims to reduce the number of people (currently 4,500) diagnosed with skin cancer in the UK each year*. 22% of cases of malignant melanoma occur above the shoulders* and Sheffield optometrist, Alex Gage is warning that it’s not the just skin that people need to be worried about. Alex Gage said: “When people are out and about in the sun, UV light can be absorbed by the cornea or the lens; some UV rays even get though to the retina at the back of the eye. We all know the damage the sun can cause to skin, but few consider what it can do to your eyes. “In the short term, over exposure to sunlight can cause problems with focussing and perceiving distance – particularly dangerous for motorists or people playing sports. In the long term, it can cause problems like cataracts that require an operation to rectify.” Alex Gage said: “Even when there is cloud cover, it doesn’t mean harmful UV rays are totally blocked out. People need to consider how they are covering up, even when it’s not blazing sunlight. People who work outside or spend a lot of time outdoors are especially at risk. “We need to develop a more sensible approach here in the UK. In Australia, school children aren’t allowed to go outdoors without sunglasses, hats and sun cream on, yet we think we are less at risk here, but that simply isn’t true.” Alex Gage optometrists stock a range of sunglasses and prescription sunglasses for the whole family at the practices in Broomhill and Woodseats. Brands include Serengetti, Bolle, Maui Jim and Rudy Project. “We’ve got expert knowledge on what products are safest and best for you. Family eye care is what we specialise in and we have something to suit every need: we’ve got sunglasses specifically for driving, our Rudi Project range is designed for athletes and people playing sport and we also offer photochromic lenses that can be used indoors as glasses and outdoors as prescription sunglasses”.
Alex Gage warns “Know the risks to save your sight” Half a million Brits are blind to the fact they are losing their sight Sheffield optician Alex Gage of Alex Gage Family Optometrists in Woodseats and Broomhill is backing a national charity campaign to raise awareness of glaucoma* after the Eyecare Trust** warned that half a million people across the UK are living with the sight threatening condition without even realising. The “Know your Risks” initiative, which is being launched to mark World Glaucoma Day on 12 March, aims to educate the public about the condition, which is often symptom-less until vision has been irrevocably lost. Ethnicity, age and genetics are all factors that can influence your risk of suffering from open angle glaucoma – the most common form of the condition, with people of Afro-Caribbean origin, those aged 40+ and men all at the greatest risk of avoidable sight loss. To raise awareness of this common eye disease, which slowly but surely steals your peripheral vision,Alex Gage is inviting everyone to pop into either of his practices to make an appointment for a simple test to discover whether you are at high, moderate, or low risk of developing glaucoma. Anyone at high risk of the disease is being urged to take URGENT action to prevent needless loss of vision and the inevitable impact this can have on a person’s quality of life. Visual disturbance can prevent glaucoma sufferers from driving – by law a motorist must have visual fields of 120°+ whilst a recent study found glaucoma patients were more likely to suffer depression than those who have healthy vision***. Iain Anderson, Chairman of the Eyecare Trust explains: “Early detection of the condition through routine sight testing is vital for the successful treatment of glaucoma which, when caught early, can often be easily managed using eye drops or in certain cases laser treatment.” Alex Gage continues: “Unfortunately all too often we see patients who have put off having a sight test until the condition is advanced and it’s too late to save loss of vision.” Everyone should have a routine eye examination once every two years and those who are most at risk of glaucoma (for example people aged 40+ with a family history of the condition or with ocular hypertension) are entitled to annual eye examinations paid for by the NHS. Worryingly, research conducted by the Eyecare Trust has revealed that 40% of us do not have a sight test once every two years as recommended****. The ‘know your risks’ test, fact sheets plus general advice and information about diagnosis and treatment of the condition are available from Alex Gage at 4 Crookes Road, Broomhill and 857 Chesterfield Road, Woodseats or direct from the Trust’s website www.eyecaretrust.org.uk
2012 Sports Vision shortlisted for national award A Sheffield Optometrist is celebrating after being short-listed for a national award. Alex Gage’s sports vision business, 2012 Sports Vision (Yorkshire) Ltd, has reached the final five of the prestigious Optician Magazine Award to find the best Sports Vision Practice in the country. Alex, who runs his sports vision business from his Broomhill practice, had to demonstrate his commitment to, and expertise in, all elements of sports vision including dispensing, communication and making sports eyewear accessible to all in his nomination. Alex is delighted with the news; “2012 Sports Vision is a young and small company, but it has set its sights high and the shortlist success demonstrates that we can compete with larger sports vision practices throughout the country. With the 2012 Olympics coming to London and the regions, the spotlight on Sheffield and sport is going to be bigger than ever before so it’s really satisfying that 2012 Sports Vision has received such a vote of confidence at this early stage.” The winners will be announced at a Gala Dinner at The National Motorcycle Museum in Solihull on 4th April.
Children's hospital charity benefits from Alex Gage's generosity Christmas has come early for patients at Sheffield Children’s hospital as a Sheffield Optometrist announces that his fundraising efforts will pay for another Patient Interactive System at the busy hospital. Alex Gage, his wife and fellow optometrist, Sarah, colleagues, friends and patients at the Woodseats and Broomhill practices have helped to raise £3000 through events and donations and are delighted that they have now raised enough money to buy the system for use at the children’s bedsides. These versatile systems allow the children to watch television, access the internet and communicate with friends and family, whilst healthcare professionals will in future be able to use them to access digital patient records. The Hospital’s School Teachers can also use them as an educational aid when conducting lessons with the patients. Sheffield Children’s Hospital will be the first Children’s Hospital in the UK to provide this excellent system for its patients exclusively through charitable donations. Last year the charity exceeded all expectations by raising over £1.75 million, the largest amount in the charity’s thirty two year history. The charity seeks to be the driving force in helping Sheffield Children’s NHS Trust to become a world class centre for the research, prevention, care and cure of childhood illnesses. Sheffield Children's NHS Trust also retained its ‘Excellent’ score in a recent audit, and has been rated the best children's Trust in the country.
Money worries leave people living in Sheffield at risk of sight loss A shocking new survey1 released to coincide with the launch of National Eye Week (24 – 30 November 2008) reveals how people living in South Yorkshire and the Midlands are putting their sight at risk because of concerns about the cost of eyecare. The ‘State of the Nation’s Eyes’ survey conducted by the sight charity Eyecare Trust in association with Boots Opticians, reveals how 85 per cent of people in South Yorkshire and the Midlands admit to having problems with their sight, yet an astonishing 40 per cent of us don’t have sight tests every two years, as recommended. Worse still, one in ten of us have never had an eye examination. Alarmingly, cost was cited as a major barrier to having regular eye examinations – despite the fact that more than 30 million Brits are entitled to sight tests paid for by the NHS and many more are entitled to have tests paid for by their employers2. Unlike most dental treatment, NHS eyecare is FREE for the patient however, most people living in the South Yorkshire and the Midlands thought they would be charged for NHS sight tests with almost half (48%) thinking it would cost them £20 or more. Awareness of exactly who is entitled to NHS eyecare – free sight tests and optical vouchers to pay for any vision correction that may be required – was also low. Two thirds of those surveyed (66%) said they didn’t know who was entitled to NHS eyecare. A full list of those entitled to eyecare paid for by the NHS can be found on the National Eye Week website: www.nationaleyeweek.co.uk. Alex Gage is a Family Optometrist with practices in the Woodseats and Broomhill areas of Sheffield and comments: “Regular sight tests are vital to ensure the early detection of a range of common eye conditions that could, if left untreated, lead to total sight loss. Recent figures released by Imperial College, London3 reveal that as many as 300,000 people living in South Yorkshire and the Midlands are walking around with undiagnosed glaucoma – a potentially sight threatening condition that, if caught early enough, can be easily treated.” Eye examinations can also help uncover a number of underlying health conditions such as high cholesterol, high blood pressure, diabetes and an increased risk of stroke. Those groups of people most likely to skip regular sight tests include men in their 30s; pensioners (who have all been entitled to free NHS sight tests since April 1999) and busy parents who fail to take their children for eye examinations.
Alex Gage comments further: “As a child’s eyesight is usually fully developed by the age of eight, it is crucial that eye tests are carried out at least once a year from the age of three. Sight tests for all children in Britain are free on the NHS – the only investment parents have to make is time.” Alex continues: “Conditions such as squint or Amblyopia (lazy eye) can lead to lifelong problems so it really is a case of ‘After Eight is too Late’. If detected early, many problems can be easily corrected, usually with glasses. Poor eyesight is not always obvious, especially with bright children, to parents, or even teachers, and can severely restrict a child's ability to learn, read, write and spell.”
Sight saving tips 1) Eat well Eating a balanced diet can help keep your eyes healthy and reduce your risk of developing common eye conditions. Eye friendly nutrients found in many fruits and vegetables can help minimise damage caused by UV light and protect against conditions such as age-related macular degeneration (AMD) – the UK’s leading cause of blindness. Omega-3 fatty acids found in cold-water fish such as mackerel and tuna are also vital for maintaining healthy vision. 2) Stop smoking Smokers are twice as likely to lose their sight than non-smokers. Tobacco chemicals damage the blood vessels behind your eyes, which can lead to the onset of conditions such as glaucoma and AMD. Smoking has also been linked to other eye diseases such as cataracts. 3) Watch your weight More than half of all British adults weigh more than their recommended weight. This can lead to eye health problems. Damage to blood vessels in the eye caused by excess body weight has been linked to the onset of glaucoma and diabetes whilst studies in the US have shown people with a high body mass index (BMI) tend to have low macula pigment density and are therefore at greater risk of suffering AMD. 4) Be screen smart We spend an average of 35 hours in front of our computers every week and although it won’t do your eyes any permanent harm your eyes may be affected by ‘screen fatigue’ – sore, itchy irritated eyes or temporary blurring of your vision. To minimise symptoms of screen fatigue I recommend giving your eyes a rest every 20 minutes or so by focusing on something in the distance and customising your screen settings so that your monitor is approximately 50 centimetres away from your eyes and the centre of your screen is positioned about 12 centimetres below your natural eye level. You should also set your font size default to 12pts or more. Reflections, bright lighting and a dirty screen can also make your eyes feel uncomfortable. Also, don’t forget to blink – when you concentrate on your screen your blink rate slows which can dry your eyes. 5) Get tested An eye examination is an essential health check. As well as testing for any problems with your vision such as myopia (short sight) or hyperopia (long sight) it can also uncover a number of underlying health problems. You should have an eye examination every two years unless advised otherwise by your optometrist. Log on to www.nationaleyeweek.co.uk for more information about caring for your eyes.
1. The State of the Nation’s Eyes survey was conducted by One Poll between 4 – 11 April 2008. 2. European legislation states that employees who regularly use VDUs as part of their work are entitled to an eye examination when they commence work, tests at regular intervals thereafter and, at any time if they begin to experience visual problems which may be due to working at a computer screen. All paid for by the employer. Self employed people can claim tax relief on their eyecare. 3. Public Health Action Support Team (PHAST) at Imperial College, London.
Local optometrist’s advice to beat ‘The Silent Assassin’ As World Diabetes Day approaches (14th November), the leading UK diabetes charity warns that the total diabetes population has reached an unprecedented high. Diabetes UK reveals that, in England, the number of people diagnosed with diabetes has broken two million for the first time - an increase of 6.4% in the last year alone - and has launched a campaign to raise awareness of the disease dubbed ‘The Silent Assassin’. Sheffield Optometrist Alex Gage is lending his support to the campaign by raising awareness of the vital role that regular eye examinations play in the early detection of diabetes. Alex, who has practices at Broomhill and Woodseats, comments; “Diabetes is a huge health issue that can cause heart disease, stroke and blindness if left undetected.” Alex Gage uses a state of the art camera to take a picture of the back of the eye and creates a digital image of it. Alex said “ There are few symptoms in the early stages of the more prevalent, lifestyle- related type 2 diabetes, but by taking a picture of the back of the eye we are able to measure any deterioration that may be symptomatic of diabetes.” Alex Gage conducts the diabetic screening at the Woodseats practice that he runs with his wife, Sarah, also an optometrist. World Diabetes Day is the global awareness campaign of the diabetes world that is co-ordinated in the UK by Diabetes UK. The 2008 theme is Diabetes, Children & Adolescents. For more information about World Diabetes Day or Diabetes UK Silent Assassin campaign, please visit www.diabetes.org.uk
Local Optometrist applauds RNIB advice A Sheffield optometrist is backing a campaign by the Royal National Institute of the Blind (RNIB) that encourages people to have an eye examination at least every two years. This year’s RNIB eye health campaign (6th - 12th October) has changed from a day to a week long event to reinforce the importance that regular testing has on both eye and general health with a message that is being broadcast both to the general public and to Government. Alex Gage has practices in Woodseats and Broomhill and has worked tirelessly over the last ten years to raise awareness of the importance of regular tests. Commenting on the RNIB campaign, Alex says “It’s good news for the public and for the optometrists who care for them that the RNIB’s campaign is bigger and better than ever this year. Regular eye tests are vital in detecting eye conditions, which are often treatable if caught early. In addition, people tend not to be aware that eye examinations can help detect problems other than vision-related ones, diabetes, for example.” In a bid to encourage people to safeguard their sight with regular eye examinations, Alex Gage held a Family Eye Week at his Broomhill practice in August and visits local schools to talk about eye health. Alex urges people to pop into either of his practices in Woodsests and Broomhill for more information about eye conditions and how to keep them healthy.
Local Optometrist helps Young Owls to fly Young footballers in Sheffield have their sights set on success as local optometrist, Alex Gage sponsors a Young Owls team for a second season It seems to be a winning formula too. Last year, the Sheffield Owls Under 13s won their league, as well as winning the regional cup and finishing runners-up in another competition. “It’s a great opportunity to be able to play a part in helping to develop the sports stars of tomorrow” said Alex Gage, who has practices in Woodseats and Broomhill. “This is also about raising awareness. Sports people work hard to keep fit and they eat the right things but often they overlook things as important as regular eye testing. “We go the dentist regularly and we go to the doctor too, but many of us don’t realise how important eye check-ups are. This is especially true for footballers, for who good eye-foot co-ordination is essential.” Young Owls chairman said Darren Fairest said: “Support like this is essential for our day-to-day running. Costs are actually very high for running youth football, we try to provide very best facilities we can and this extra support is very beneficial to us” This latest move is part of Alex Gage’s commitment to his Sports Vision business, 2012 Vision, which aims to raise awareness of ocular health and the link to enhanced performance for amateurs and professional sportsmen and women 2012 Vision offers vision screening and testing, prescription sunglasses, protective eyewear and the management of eye injuries from Alex Gage’s Crookes Road, Broomhill practice. For friendly advice about sports vision please call Alex at Broomhill on 0114 266 7066 or Woodseats on 0114 2748582
Sheffield Optometrist's 2012 vision As Americans raise awareness of eye safety during Eye Safety Month (01-30 September), closer to home a Sheffield optometrist is establishing a business to provide eyecare and eyewear for sportsmen and women. Alex Gage, one of only a handful of Yorkshire optometrists with a diploma in sports vision, has established 2012 vision at his Broomhill practice to serve the vision needs of Yorkshire athletes from all disciplines. Alex, 39, shares the significance of the name, “The name of the new business is 2012 Vision (Yorkshire) Ltd. 20/20 vision is normal, 20/12 is exceptional. With the 2012 Olympics coming to London and the regions, the spotlight on Sheffield and sport is going to be greater than ever before. I want to develop this unique area of sports optometry by sharing my knowledge, expertise and the best products on the market with sportsmen and women as they prepare for this and other sporting challenges.” Among the services that 2012 Vision will offer is vision screening and testing, prescription sunglasses, protective eyewear and the management of eye injuries. Alex continues; “We cater for everyone from elite golfers to recreational skiers.” For friendly advice about sports vision please call Alex Gage at Woodseats on 0114 2748582 or Broomhill on 0114 266 7066.
Latest varifocal technology available from Alex Gage, Woodseats A Sheffield Optometrist is inviting patients old and new to be measured up for the latest in Varifocal lens design technology. Alex Gage has borrowed the Visioffice Universal Measuring System to measure up for the revolutionary Varilux Physio f-360 for one week only at his Woodseats practice at the end of August. Alex Gage is delighted to be one of few local optometrists to offer this service. He explains “For high resolution vision at near, far and in-between distances, the new Varilux Physio f-360 maximises your quality of vision according to your own prescription and the unique way you wear your spectacles. Research comparing previous lenses with High Resolution Vision suggests that the Physio f-360 offers over 30% better visual performance and contrast, over 30% wider area of clear vision and 30% more natural vision due to the personalisation.” For more information or to book an appointment, please telephone Cara or Rachel on 0114 274 8582 to make an appointment.or just call in at 857 Chesterfield Road, Woodseats between Thursday 21st and Wednesday 27th August. As an added incentive, everyone who orders spectacles with the new Physio f-360 lenses will be entered into a draw to win a free pair of lenses, worth £300. Alex Gage also has a practice at 4 Crookes Road in Broomhill.
Sheffield optometrist launches ultimate sunglasses A Sheffield Optometrist is launching a range of exclusive sports sunglasses at his Broomhill practice. Alex Gage has enhanced his sports vision offering at his Crookes Road practice with an extensive range of Rudy Project sunglasses, the technically cool eyewear that has been made in Italy since 1985. Alex Conceived initially for athletes, Rudy Project glasses rapidly became widespread amongst a wider audience due to the combination of aesthetic features and the exceptional visual comfort and protection that they offer. All of the glasses are distinguished by the care given to detail, both in the frames and design as well as the quality of the lenses and materials used. The glasses cost between £59.99 and £219.99 and can be fitted with prescription lenses and inserts. Please call Alex Gage on 0114 266 7066 for more information.
Local optometrist initiates Family Eye Week (25-30th August) A Sheffield Optometrist is launching an initiative to promote family eye tests. Alex Gage will hold a Family Eye Week at his Broomhill practice in August to encourage families to safeguard their sight with regular eye examinations. He is offering 10% of an adult eye test when they are tested at the same time as a child between 25th and 30th August. Commenting on the initiative, Alex said, “People tend not to be aware that eye examinations can help detect problems other than vision-related ones, and this is particularly true for the younger generation. Children’s progress at school may be hindered if they are struggling with their vision, so it’s vital that they are checked at least once a year . The idea behind the promotion is to get Mum and Dad to set a good example by being tested too. We are a family business and like to look after the interests of the families in our local community.” To benefit from the promotion, simply ring Cathy or Jo on 0114 266 7066 or pop in to at Alex Gage’s Broomhill practice at 4 Crookes Road, Sheffield.
Optometrist’s diabetic vision for Diabetes Week (8-14 June) In the week that Diabetes UK raises awareness of its work and campaigns for people with diabetes, Sheffield Optometrist Alex Gage continues to offer a vital screening service for local diabetics. Diabetes is a common condition. More than two million people in the UK have been diagnosed and it is estimated that a further one million people remain undiagnosed, as there are few symptoms in the early stages of type 2 diabetes. There are two forms of diabetes: type 1, or insulin-dependent diabetes, which usually begins in childhood (early onset) and is an auto-immune condition; and type 2, or non-insulin-dependent diabetes, which occurs in later life (late onset). Without treatment, the patient may go blind and this is why early detection is crucial. Alex Gage uses digital photography to take a picture of the eye and this information is used to measure any deterioration that may be symptomatic of diabetes. Alex said ‘We can take a picture of the back of the eye and have a digital record of it, rather than having to rely on notes taken at the time of examination.’ Alex Gage conducts the diabetic screening at the Woodseats practice that he runs with his wife, Sarah, also an optometrist.
Press Release May 08 Latest varifocal technology from Alex Gage A Sheffield Optometrist is inviting patients old and new to be measured up for the latest in Varifocal lens design technology. Alex Gage has borrowed the Visioffice Universal Measuring System to measure up for the revolutionary Varilux Physio f-360 for one week only – 29th May to 4th June. Alex Gage is delighted to be one of few local optometrists to offer this service. He explains “For high resolution vision at near, far and in-between distances, the new Varilux Physio f-360 maximises your quality of vision according to your own prescription and the unique way you wear your spectacles. Research comparing previous lenses with High Resolution Vision suggests that the Physio f-360 offers over 30% better visual performance and contrast, over 30% wider area of clear vision and 30% more natural vision due to the personalisation.” For more information or to book an appointment, please telephone Cath or Jo on 0114 266 7066 or just call in at 4 Crookes Road, Broomhill between Thursday 29th May and Wednesday 4th June. As an added incentive, everyone who orders spectacles with the new Physio f-360 lenses will be entered into a draw to win a free pair of lenses, worth £300. Alex Gage also has a practice at 857 Chesterfield Road in Woodseats. STOP PRESS For those who missed the Visioffice at Broomhill, it will be at Woodseats between 21st and 28th August. Please call 0114 274 8582 to make an appointment.
Press Release May 08 As the weather warms up and the gardening season is upon us in earnest, Alex Gage, who practices in Woodseats and Broomhill, advises; “There are thousands of garden related eye injuries every year and many can be avoided by following a few simple precautions and protecting your eyes with safety goggles.” Alex’s advice includes;
Alex continues, “Safety goggles are inexpensive and widely available from DIY shops – it’s a small price to pay to safeguard your sight.” For friendly advice about any eye care issues, please call Alex Gage at Woodseats on 0114 2748582 or Broomhill on 0114 266 7066.
Press Release March 08 Local sports vision specialist sponsors football’s U13 County Cup winners As Sheffield’s Young Owls Under 13s team celebrate its first cup win of the season, local optometrist Alex Gage is delighted with his sponsorship of the successful football team. Alex, one of only a handful of Yorkshire optometrists with a diploma in sports vision, had been looking for an opportunity to support a youth team since he decided to practice in this field. He is in the process of establishing a sports vision business, 20/12 Vision and explains “Eye-foot and hand co-ordination involves the central nervous system integrating and processing visual and tactile information so that an activity can be carried out. It was once thought that eye-foot and hand co-ordination was a function of natural ability, but recent studies have scientifically proven that it is trainable and can improve athletic performance. The Young Owls Under 13 team has been established for 5 years and boasts a squad of 16. It plays in the Sheffield & District Junior Sunday League and beat North Gawber Colliery Junior 3-2 to take the Tesco Youth Challenge Cup (U13) recently. Alex is hoping that, with his name on their training tops and sweatshirts, the team will go from strength to strength.
Press Release March 08 Sheffield Children's Hospital Charity benefits from Sight Care conference When Sheffield optometrist Alex Gage was invited to speak at the national Sight Care conference in Birmingham, he could not have foreseen that a local charity would benefit from the experience. Whilst addressing the 500 delegates about the power of marketing and pr, he mentioned his fundraising efforts for Sheffield Children’s Hospital Charity. A fellow speaker was so impressed by Alex’s benevolence that he pledged to donate some of the proceeds from the sales of his book, 'Transforming Business in a Knowledge World'. Tim Kidson is a top business author, coach and international speaker and pledged Alex £350 for the charity of his choice. Alex Gage and his associates have now raised over £2600 for Sheffield Children’s Hospital Charity since they began fundraising in 2006. Alex runs practices in Woodseats and Broomhill with his optometrist wife, Sarah.
Press Release March 08 Olympic hopefuls have their eyes on the top prize with help from Alex and Sarah Gage Local Sheffield optometrists and husband and wife team, Alex and Sarah Gage have both been trained by Johnson & Johnson, the Official Vision Care Product Partner of the Beijing 2008 Olympic Games, to perform Sports Specific Eye Exams (SSEE) as part of a programme designed to help British athletes going for gold at the Beijing 2008 Olympic Games to “Be The Best They Can Be.” All UK optometrists have been given the chance to undertake SSEE training. The SSEE goes one step further than a normal eye exam. In addition to the standard eye exam, a SSEE involves measuring your eye movements, peripheral awareness, flexibility of focus, glare recovery, 3-dimensional vision and should vision correction be required this will be customised to the sport’s specific needs. In sport, the difference between winning and losing can be measured in hundredths of a second or fractions of a centimetre. Therefore, no area of training should be overlooked, especially an athlete’s vision as corrected vision and vision training can have a measurable effect on sporting ability. 80% of all stimuli comes from the information you receive through your eyes. Eyes are controlled by seven muscles, so it makes sense to train these muscles along with the rest in the body. “An athlete with good visual memory always seems to be in the right place at the right time and nothing happens in sport until the eye tells the body what to do. Vision coaching is just as important as every other aspect of coaching to achieve elite performance.” said Sir Clive Woodward, director of Elite Performance at the British Olympic Association. Alex and Sarah will be helping to train potential Team GB athletes by assessing their vision and identifying any opportunity to improve their visual quality and efficiency. Where appropriate, they will put together a personalised vision training programme related to the athlete’s sport. Alex is justifiably excited by their new role. “It’s a great opportunity to be involved with the UK’s future athletic stars” he said. The SSEE from Johnson & Johnson is also available for non Team GB athletes. Visit www.acuvue.co.uk/sports/ for more information.
Press Release February 08 Optometrist’s advice for World Glaucoma Day As the inaugural World Glaucoma Day approaches (6th March), Sheffield optometrist Alex Gage reiterates the importance of regular eye examinations in the early detection of glaucoma. Glaucoma is the name for a group of eye conditions in which the optic nerve is damaged at the point where it leaves the eye and it is thought to affect 2% of the population over the age of 40. Alex Gage, who has invested in the most advanced equipment at both his Woodseats and Broomhill practices, explains “The Humphrey Field Analyzer is the gold standard in glaucoma diagnosis and management and has significantly enhanced the services that we offer at both practices.” In addition, Alex uses sophisticated fundus camera equipment to measure year on year changes to the back of the eye. He explains “We can offer a service of detailed field examination and dilated fundus examination where we use drops to dilate the pupil and get a binocular view. It could be compared to opening a door to look into a room rather than peering through the keyhole and gives very good results”. The awareness day is a joint international initiative between the World Glaucoma Association (WGA) and the World Glaucoma Patient Association (WGPA). Alex Gage applauds the work of the Glaucoma Association “It’s great that the Association is raising awareness about Glaucoma and reinforces the message that regular eye examinations are so important, especially for the over 40’s. An eye examination plus the three glaucoma tests should be repeated every two years, or every year for those who have an immediate relative with Glaucoma. The tests don’t hurt, are very straightforward and can be done by most optometrists.”
Press Release February 08 Alex Gage invited to address national Sight Care conference Sheffield optometrist Alex Gage has been invited to speak at the forthcoming Sight Care conference in Birmingham. A member of Sheffield’s Chamber of Commerce, Alex was invited to address the 500 delegates at the annual conference at the Hilton Metropole at the NEC on March 3rd after he was featured in in a national magazine for optometrists. Last September, Optometry Today championed Alex for being “a rare breed of independent who believes in the power of publicity and acts on it.” Conference delegates will learn how Alex uses PR and innovative marketing to keep his business fit in the face of increasing competition from the high street. Sight Care is a national support group for independents in the optical field and helps its members by focussing on issues that are at the heart of running a successful independent practice. Alex runs practices in Woodseats and Broomhill with his optometrist wife, Sarah.
Press Release January 08 Broomhill optometrist invests in visual imaging equipment Broomhill optometrist Alex Gage has invested in sophisticated equipment that will help patients to decide which glasses suit them best. Alex decided to invest in the visual imaging equipment at Broomhill after seeing how successful it was at his Woodseats practice. Alex explains how it benefits patients: “Comparing different frames, side-by-side, on screen as opposed to using a mirror is so much easier, even if you do have good eyesight.” Research undertaken by the manufacturers Vision Control UK Ltd reveals that over 90% of patients who have used their visual imaging systems prefer this method to using a mirror and have found that patients with poor eyesight have begun to enjoy choosing glasses again as the images are so clear. Jo Sawyer and Cath Taylor agree with the research findings “Patients really enjoy being able to compare photographs of them wearing different frames side by side. They find it much easier and quicker to choose the glasses that really suit them.” Alex Gage’s Woodseats practice is at 857 Chesterfield Road.
Press Release October 07 Optometrist’s new role on optometric committee Local optometrist Alex Gage has been elected as Secretary to the Sheffield Local Optometric Committee (S.L.O.C.). The SLOC exists to advise the Sheffield Primary Care Trust on matters which affect general Ophthalmic Services in the Sheffield area. Alex, who has practices in Broomhill and Woodseats, is delighted at the appointment; “The S.L.O.C. provides a great service in that it enables optometrists in the area to formulate collective views on the administration of the services and in particular to make suggestions for their improvement and to transmit them to the Primary Care Trust”. Alex is well placed to make a valuable contribution to the committee as he is a founder member of the Ophthalmic Joint Planning Group that aims to improve patient care and until recently was a member of the Sheffield South West Primary Care Executive. He has also run a practice with his wife Sarah for 11 years.
Press Release July 07 Minimise back to school eye strain A local optometrist is advising pupils to keep reading during the long summer holidays to minimise eye strain when they return to school. Respected local optometrist, Alex Gage, who has practices in Broomhill and Woodseats explains “Some children experience eye strain when they go back to school and start reading again after the Summer holidays. In order to minimise this, I advocate that children spend as little as 15 minutes every day reading their favourite book. In addition, it is important for children to have regular eye examinations and the school holidays are an ideal time to fit them in.” To encourage children to read, Alex Gage is running a competition to find the best answer to the question “What do I like about reading?” The winners in each of the categories 5 and under, 6 – 11 years and 12 - 16 years will win a £10 book token. Please see the posters or pick up an entry form in either Woodseats or Broomhill practices for more information. Children under 16 or under 19 and in full time education are entitled to free eye examinations, so give Alex a call on either 0114 274 8582 (Woodseats) or 0114 266 7066 (Broomhill) to increase your child’s chances of being top of the class in September!
Press Release July 07 Local optometrist Alex Gage is encouraging this year’s newcomers to Sheffileld’s universities to get off to a good academic start with a free eye test. Respected local optometrist, Alex Gage, whose Broomhill practice lies in the heart of the university quarter, explains “The importance of regular eye examinations is well documented, especially for people who spend a lot of time reading or using a computer, and can help detect problems other than vision-related ones. Those students who are under 19 and in full time education qualify for a free eye examination and really have no excuse not to keep their eyes healthy and to improve their studies.” All the students have to do is present themselves at Alex’s Practice at 4 Crookes Road, Broomhill and sign a GOS1 form to say that they are under 19 and in full time education. When they are 19 or over they can complete an HC1 from to apply for help towards optical and other NHS benefits. Alex Gage is promoting his message on beer mats in student pubs and on t shirts during Fresher’s Week.
Press Release - June 07 Local optometrist’s investment - Glaucoma Awareness Week Regular eye examinations are critical to the early detection of glaucoma is the message that is central to this year’s Glaucoma Awareness Week (11th to 17th June) and local optometrist Alex Gage has just invested £10,000 in the most advanced analysis tool. The theme of this year’s event is to make the general public aware of glaucoma and to encourage people in risk groups to get the tests that will help them to get an early diagnosis. Alex Gage has invested in the Humphrey Field Analyzer equipment in order to serve his patients better in the early detection of glaucoma. He explains “This equipment is the gold standard in glaucoma diagnosis and management and will enhance the services that we offer at our Broomhill practice.” Glaucoma is the name for a group of eye conditions in which the optic nerve is damaged at the point where it leaves the eye and it is thought to affect 2% of the population over the age of 40. Alex Gage has practices in Woodseats and Broomhill and applauds the work o f the Glaucoma Association “It’s great that the Association is raising awareness about Glaucoma and reinforces the message that regular eye examinations are so important, especially for the over 40’s. An eye examination plus the three glaucoma tests should be repeated every two years. The tests don’t hurt, are very straightforward and can be done by most optometrists.”
Press Release 21-5-07 Protect children’s eyes from the sun A local optometrist is highlighting the dangers of exposing children’s eyes to the sun. Alex Gage, who practices in Woodseats and Broomhill, advises; “Sunglasses are even more important for children than adults. Children need protection from the sun’s harmful UV rays to avoid damage and deterioration of the eye in later life. Look for glasses that carry the CE mark and the British Standard BSEN 1836:1997 as these will provide a safe level of UV protection.” It is thought that children’s eyes are more vulnerable than adults because the cornea, lens and fluids are much clearer and let more light into the retina. It is particularly important that children wear good quality sunglasses when they are playing where there is a lot of reflected light, like at the beach. Alex Gage stocks a range of affordable and stylish sunglasses for children and adults in both of his practices. For advice about sun protective eyecare, please call Alex Gage at Woodseats on 0114 2748582 or Broomhill on 0114 266 7066.
Press release 04-04-07 Local optometrist can improve sports performance It’s an exciting time of year in the sporting calendar as footballers limber up for the FA and UEFA cups, golfers get their eye in for the masters and marblers are preparing in earnest for the British and World Marbles Championships! All of these exacting sports have one thing in common – a need for exceptional eye hand/feet co-ordination. Eye-hand co-ordination involves the central nervous system integrating and processing visual and tactile information so that an activity can be carried out. It was once thought that eye-hand co-ordination was a function of natural ability, but recent studies have scientifically proven that it is trainable and can improve athletic performance. Alex Gage, from Alex Gage Optometrists in Woodseats and Broomhill elaborates; “ The University of Sydney’s research indicates that as little as 30 minutes training on a Sports Vision Trainer 3 times a week will significantly improve eye-hand co-ordination in as little as 5 weeks’” Alex is well-placed to offer advice on improving sports vision as he has a Diploma in the subject and is one of only a handful of optometrists in the country to be selected by Bausch & Lomb as a Key Opinion Leader. He is also in the process of establishing a sports vision business, 20/12 Vision, which will complement his existing practices. Alex shared the significance of the name with us. “The name of the new business is 2012 Vision: 20/20 vision is normal, 20/12 is exceptional. With the 2012 Olympics coming to London and the regions, the spotlight on Sheffield and sport is going to be bigger than ever before. I want to develop this unique area of sports optometry by sharing my knowledge, expertise and the best products on the market with sportsmen and women as they prepare for this and other sporting challenges.”
Press release 6-2-2007 Free student eye examinations from Alex Gage Regular eye examinations are fundamental for healthy studying; this is the message being promoted by local optometrist Alex Gage. For the tens of thousands of Sheffield students who will be enjoying a reading week this month, impeccable vision and brain power can only enhance their learning experience. Respected local optometrist, Alex Gage, whose Broomhill practice lies in the heart of the university quarter, explains “People tend not to be aware that eye examinations can help detect problems other than vision-related ones, and this is particularly true for those who spend a lot of time reading or using a computer. Those students who are under 19 and in full time education qualify for a free eye examination and really have no excuse not to keep their eyes healthy and to improve their studies.” All the students have to do is present themselves at Alex’s Practice at 4 Crookes Road, Broomhill and sign a GOS1 form to say that they are under 19 and in full time education. When they are 19 or over they can complete an HC1 from to apply for help towards optical and other NHS benefits. Alex Gage also runs an Optometrist Practice in Woodseats with his wife, Sarah.
EYECARE ON THE PISTE The first flakes of snow always makes us think about skiing holidays, but local optometrist Alex Gage sounds a note of caution. “Surprisingly, the most common skiing injury is not broken limbs, but eye damage.” Alex continues, “Even on cloudy days, high levels of ultra-violet (UV) light can enter and burn your eyes. Alex Gage stocks a range of affordable and stylish ski eyewear in both his Woodseats and Broomhill practices. The range includes Bolle’s high tech Scream goggle with Air Booster ™ system for fog free vision and a lens that blocks 100% of UV rays and a range of ski glasses and goggles that are suitable for children. For advice about ski eyewear and eyecare, please call Alex Gage at Woodseats on 0114 2748582 or Broomhill on 0114 266 7066.
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